99 Things About SEO I’ve learned from Rand Fishkin

A few weeks ago the CEO of Moz, Sarah Bird, announced that Moz’ founder Rand Fishkin would step away from operations at Moz and take on the role of a moz associate.

For me, this statement reminded me of my first touch point with what was going to be one of the main pillars of my online agency and what lead to create ecomtuning. (skip the italic part and save 20 seconds)

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  • 08/20/2017

In-House SEO vs SEO Agency: Who’s better for eCommerce Websites

When choosing to run your Organic Digital campaign through an in-house SEO service or in the hands of SEO Agency, it is all about returns at the end of the day. But underlying concepts and reasons that may affect the decision of your choice is what we should talk about. SEO Services are often related to generate organic traffic and revenue for any website. With the competition and expansion of digital channels, SEO now affects almost all facets of your digital marketing campaign. Continue reading

  • 08/11/2017

Structured Data: What is it and the Benefits for eCommerce Websites

eCommerce websites are notorious for having thousands or even millions of pages. For Search engines like Google, collecting all the information on the page is critical but the most important elements are those that affect search rankings. Website content is probably the best SEO Section every eCommerce marketing professional should focus on. Aside from giving value to your customers, website content is what you present to search engines as your website identity. To have a clear idea as to what are the most important page elements to optimize, Here is a list from Brian Dean of Backlinko of the content elements that needs optimization:

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  • 07/26/2017

eCommerce Content: What to write and what not to

We all know that “Content is still King” in the digital marketing world even more for eCommerce website where competition is high. When your website does not have the best possible content on it, traffic and revenue will surely flow less as compared to your competitors. In addition to having excellent eCommerce Content, your content needs to be marketed through multiple channels to be more effective. Here are some numbers to consider when indulging your online business to the magic of a sound content strategy and marketing:

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  • 07/07/2017

How to Build an Empire with SEO and PR Services

Have you been giving so much effort in dealing with SEO for your own company? You noticed that no matter how much work you put, your website is not ranking well in search engines. The optimization took all your time that made you missed on other important aspects. If you find yourself in this position, then it is high time to find help. You heard it right! Time for you to hire the best SEO outsourcing services. It is an agency or a person that will help your business have an online presence and give you organic sales. Making a choice to get the right agency is the crucial part to have success in this field. In this article, you will find the list of reliable SEO firms and agencies.

There is one more strategy that you can use to build brand awareness and that is SEO PR services.

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  • 07/04/2017

Expanding eCommerce Channels: SEO for Videos and Multimedia

Videos are often treated as value added content to any page.  This is backed by statistics that when people search through Search Engines they only turn to videos 5% at a time. Most marketers forget that Search Engines are not the only channels where videos and multimedia can be used to promote products and services. One of the more popular channels for videos is YouTube. Powered by Google, YouTube on its own is a powerful search engines for videos. There are about 30 million visitors on YouTube alone per day. These searches are mostly connected to terms that are also used as generic terms on Google itself. This tells us that searches done on both Google and Video Websites like YouTube are relatively the same. SEO for Videos should be one of the priority of any business. Continue reading

  • 06/28/2017

The Unconventional Guide to SEO Services for Small business

What you do to your website now may not have an impact today but it will have someday. SEO takes time to work. Most small businesses are great in running their business and let the marketing go to drain. Every business owner must grab every chance they get when it comes to marketing especially now that we are entering a very fast phase digitalized world. It is a must to have a website or online presence to grow your small business. It is not enough that you make a website and put it out there. You must consider SEO Strategies and have your website rank high in search engines to level with your competition.

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  • 06/20/2017
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Maximizing Featured Snippets for eCommerce Websites

Featured snippets or “Quick Answers” is what Google presents as an answers to a user’s query. This featured answer appears on the top of Google search results. This rank is popularly know as rank 0. The content is based on the webpage where it is located. There are 3 type of featured snippets; paragraph, bulleted list, and a table. By statistics, Featured Snippets are present in 9.2% in all search results given to users. Maximizing your website with this feature will only contribute to the overall growth of your business.

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  • 06/14/2017

10 Actionable Tips to improve your Local SEO

Local SEO is an emerging field in Digital Marketing. By definition, Local SEO is Search Engine Optimization but targeting specific local audiences or customers. The best example of the power of Local SEO is when your business is operating in a fixed location or  “locality” and you appear as the preferred business to provide the service. If you are looking to improve your Local visibility, then here are 10 action items you can do: Continue reading

  • 06/09/2017

6 Ways to Maximize Facebook Ads for your eCommerce Websites

Ecommerce websites are often in need of just one marketing channel to be successful. SEO is a good way to get your online presence up and at par with competitors. In addition, using Paid-ads like Google Adwords and Facebook Ads will greatly help your business online presence and the effects can be immediate.

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  • 06/02/2017
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