Facebook Marketing 2017: How to make it work for Small Businesses

Facebook has become a global force in the Marketing space locally and internationally. Based on this Small Market Analysis, it is clearly seen that Facebook has been on the rise in a big way. In 2017, Facebook has overtaken Linkedin as the top Small Business Marketing platform. Included in this study is the review on the type of customers that drive the increase in Facebook use. It would be easy to assume that B2C companies would be the main drivers for the rise of Facebook marketing. On the contrary, B2B companies are the once that look to social media platforms like Facebook and Linkedin to improve their online marketing. Continue reading

  • 10/31/2017

Paid vs. Organic – Tips to Succeed for Both

Creating the best digital marketing strategy for any business is based on the collaborations made on the different channels available. Speaking of digital marketing channels, Organic and Paid channels are the most popular. These two alone constitute to an average of 70% of all digital marketing related revenue. Based on a study, Organic search attributes to 95% while 5% is given to Paid search for all search engine related clicks. This is a huge statistic to consider but while Search Engines is a huge source of related traffic. Affiliate websites where paid listings are being placed as well also presents a huge targeted source of traffic. This is one of the many unique features that Paid listings brings that is not available for Organic Search. Continue reading

  • 10/06/2017

How To Solve The Biggest Problems With your e-Commerce site

Let’s find out what is the difference between on page and off page SEO.

eCommerce sites changed the way people settle on their buying choices. Before purchasing online or in a shopping mall, people search the internet to look for a wise find. Customer’s decision to buy is gauged by pricing and product reviews.

As an online business owner, by now you are done planning your marketing strategy. You should be on the executing stage. Today, one must plan for the upcoming Black Friday and Cyber Monday then for Christmas and New Year. Not only that you prepare your products, also maximize your SEO efforts during these times. Don’t be left behind.

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  • 09/27/2017

DIY SEO Audit: Here are the Resources you need

An SEO Audit is a documented process of evaluating how Search Engine Friendly is one website. With over 200 Search engine ranking signals to consider, making a comprehensive SEO Audit can be a difficult task. In addition, SEO audits require a list of detailed information to create the best analysis. In this article, you will learn about the information needed to create the best possible search engine optimization audit for your website. But first, let us talk about the 3 things to expect from an SEO audit.

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  • 09/14/2017

eCommerce Link Building: Do’s, Dont’s, and Best Practice

eCommerce websites are often faced with high level competition that make use of strategies that you simply cannot outlast. But what these websites should look for is the opportunities underlying in each of your competitors. You can start with digital channels that are not properly utilized by your competitors. It is also beneficial to do the proper research and get the right people to do the analysis for you. It is always good to have more heads to make the best business decisions for your business. Continue reading

  • 08/24/2017

99 Things About SEO I’ve learned from Rand Fishkin

A few weeks ago the CEO of Moz, Sarah Bird, announced that Moz’ founder Rand Fishkin would step away from operations at Moz and take on the role of a moz associate.

For me, this statement reminded me of my first touch point with what was going to be one of the main pillars of my online agency and what lead to create ecomtuning. (skip the italic part and save 20 seconds)

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  • 08/20/2017

In-House SEO vs SEO Agency: Who’s better for eCommerce Websites

When choosing to run your Organic Digital campaign through an in-house SEO service or in the hands of SEO Agency, it is all about returns at the end of the day. But underlying concepts and reasons that may affect the decision of your choice is what we should talk about. SEO Services are often related to generate organic traffic and revenue for any website. With the competition and expansion of digital channels, SEO now affects almost all facets of your digital marketing campaign. Continue reading

  • 08/11/2017

Structured Data: What is it and the Benefits for eCommerce Websites

eCommerce websites are notorious for having thousands or even millions of pages. For Search engines like Google, collecting all the information on the page is critical but the most important elements are those that affect search rankings. Website content is probably the best SEO Section every eCommerce marketing professional should focus on. Aside from giving value to your customers, website content is what you present to search engines as your website identity. To have a clear idea as to what are the most important page elements to optimize, Here is a list from Brian Dean of Backlinko of the content elements that needs optimization:

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  • 07/26/2017

eCommerce Content: What to write and what not to

We all know that “Content is still King” in the digital marketing world even more for eCommerce website where competition is high. When your website does not have the best possible content on it, traffic and revenue will surely flow less as compared to your competitors. In addition to having excellent eCommerce Content, your content needs to be marketed through multiple channels to be more effective. Here are some numbers to consider when indulging your online business to the magic of a sound content strategy and marketing:

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  • 07/07/2017

How to Build an Empire with SEO and PR Services

Have you been giving so much effort in dealing with SEO for your own company? You noticed that no matter how much work you put, your website is not ranking well in search engines. The optimization took all your time that made you missed on other important aspects. If you find yourself in this position, then it is high time to find help. You heard it right! Time for you to hire the best SEO outsourcing services. It is an agency or a person that will help your business have an online presence and give you organic sales. Making a choice to get the right agency is the crucial part to have success in this field. In this article, you will find the list of reliable SEO firms and agencies.

There is one more strategy that you can use to build brand awareness and that is SEO PR services.

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  • 07/04/2017
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