Paid vs. Organic – Tips to Succeed for Both

Creating the best digital marketing strategy for any business is based on the collaborations made on the different channels available. Speaking of digital marketing channels, Organic and Paid channels are the most popular. These two alone constitute to an average of 70% of all digital marketing related revenue. Based on a study, Organic search attributes to 95% while 5% is given to Paid search for all search engine related clicks. This is a huge statistic to consider but while Search Engines is a huge source of related traffic. Affiliate websites where paid listings are being placed as well also presents a huge targeted source of traffic. This is one of the many unique features that Paid listings brings that is not available for Organic Search.

To know more about these marketing channels, the next topics below will run through important concepts on paid vs organic.

Organic Search

 In digital marketing, Organic Search is defined as anything that involves unpaid, natural, and search results driven traffic mostly coming from good SEO practices. Organic Search is often attributed with the concepts involving SEO efforts. But with the current advancement in Search Algorithms, Organic search is also affected by efforts in Social Media, content marketing, and even Paid Search.

White-Hat Techniques are often associated with a long lasting organic search ranking. The better the implementation of the said techniques the higher the ranking. When it comes to choosing the best strategy to implement, one must consider the state of the website in terms of “Search Engine Friendliness”. This can be done through an SEO Audit. This is the process of evaluating a website through a set of test to determine its state in terms of SEO.

Another thing to understand when it comes to Organic Search is to understand the concept of Search Algorithms. A Search Engine Algorithm is a mathematical formula — set of computational rules — that search engines use to rank web pages in response to a search query. The formula is computed through more than 200 search factors that affect the rankings of websites. These search factors are what Organic Search is being optimized in any website. The most important website elements to optimized are Content, Link Profile, and Website User Experience.

If you want to improve organic search for your website, begin by creating an analysis of your website through an SEO audit.

Paid Search

 Popularly known as Search Engine Marketing (SEM), Paid Search is the process of gaining traffic through the purchase of advertisements (called Listings) in Search Engines and their affiliates. Although this involves money, there is also criteria set to provide searchers with the best Paid Search results. Here are some terms you need to understand about Paid Search,

  • Paid search ads – These are the search listings available on Search Engines and their affiliates. The formula search engine follows are these: Better website content constitute to low bids on higher positions on paid search.
  • Paid search advertising – Is the process of acquiring the paid search results needed by a website. It involves market analysis, keyword research, bid placement and managements, and Conversion rate optimizations.
  • PPC (pay-per-click) *
  • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  • CPC (cost-per-click) *
  • CPM (cost-per-thousand impressions)

If you want to pursue SEM for your website, read about what Google and Bing can provide in terms of this type of advertising. Google alone attributes to more than 90% of revenue coming from digital advertisements. This is a testament of how effective and efficient it is to acquire paid listings in Google.

Now that you know more about Paid and Organic search and how they work. It is time to weigh in on your choice of the best digital marketing channel to improve on. Businesses often have different needs and budgets for their marketing. The next topics below will deal with the pros and cons for both channels. Understanding this concept will help you decide on what to pursue in terms of the marketing channel to use for your business.

organic search pro and cons

Pros in Organic Search

Organic search is a known source of “free website traffic”. This means that there is no monetary influence given to the search listing rank that a website might have. Much of the cost associated with organic search is attributed to hiring an in-house SEO or choosing to get the services of an SEO Agency. Organic search is all about ranking for the best position in Search Engines like Google and Bing.

In addition to being a free source of website traffic, here are some specific benefits of choosing to optimize for Organic Search.

 

  • Trust and credibility: With high search engine rankings comes a perception of credibility on the part of searchers. High search rankings imply industry authority and leadership. This perception translates into more trust and a greater likelihood to click through to the site.
  • Evergreen: If the content that ranks high is evergreen, then the rankings will also have a more evergreen presence. The specific listing may rank high long after the content was created.
  • Ranking: Once you get high rankings, it’s easier to keep those rankings. You get authority status and build the trust of users and search engines.
  • Click through rates: If you rank in the top 3 of the search results, you can always expect better CTR. In addition, the improvement in Search Results (Featured Snippets Aka Schema Markup) creates better CTR results in the same rankings.
  • Inbound marketing: An organic search strategy requires marketers to develop the content assets to achieve it. This is important for higher involvement purchases. Users interact with content as they move down the purchase funnel.

Cons in Organic Search

 Website optimization for organic search, there are also set backs to this marketing channel. SEO requires multiple research, effort, and time. The resources and man-hours put into this is dependent on the competitive state of your business space. In addition, selection and management of personnel to do your SEO can also be a draw back in the long run. Getting the right person to do your SEO can sometimes be focus on the industry that you are in. No SEO specialist is an expert in all type of industry. Do enough research when choosing the best SEO personnel for your business.

  • Time: The higher the competition in your marketing space the more difficult it is to rank for the keywords of your choice. Efforts to outrank your competitors will take more time as compared to lower competitions. The best way to go about this setback is to target multiple competition level in your business space. Keyword research will help identify the opportunities.
  • Resources: As time being a resource, man hours and marketing resources (Content, Images, Videos, etc) will also be in much need to outrank your competitors. Investing is a must and should be given much attention. Careful planning on your strategies will improve efficiency in the use of your resources.
  • Maintenance: As your competitors become more adept in your business space, rankings tend to be difficult to maintain. Constant update on the landing pages that are ranking is essential. The best practice is to update and improve content once every year.

paid search pro and cons

Pros in Paid Search

When optimizing for paid ads, a clear-cut explanation is given by Google as part of their quality assurance on the search results. The criteria to match involves website content and bid amount. Creating the best possible content will lead to a much lower bid compared to your competitors. To get to know more about the positives in Paid search, the list below will help you get to know more about this marketing channel:

  • Time: Unlike organic search rankings that can take months or years, paid results are placed at the top of rankings as soon as you pay for ad placement.
  • Targeting: PPC campaigns can be tailored to reach specific audiences. Examples of segmentation include geo-targeting, income, age, educational level, marital status, industry, etc.
  • Click through rates: Searches using terms that denote high purchase intent such as product or brand-specific keywords will get more clicks than organic results. The advantage of paid search can clearly be seen in the Internet retailers MarketLive Performance Index data. For the year 2013, PPC accounted for 36.5% of search traffic but an outsized 47.9% of revenue from search.

Cons in Paid Search

  • Cost: The more competitive the keyword, the more the bid price is for each click on the displayed ad. Paid search requires a level of expertise to manage these campaigns. Otherwise a lot of money will be spent to attract unqualified traffic.
  • Momentary: The ads disappear as soon as you stop paying for them.
  • Distrust: Consumers don’t always trust paid ads and often avoid them. They place more trust in organic rankings.
  • Click through rate: Except for high purchase intent searches, users will click on paid search listings at a lower rate than organic search listings. Organic listings have more credibility with search engine users. With the recent updates in Paid listings, we saw a gradual increase in Clicks for Paid ads. Google to be specific has updated their paid listings on the search results to mimic much of the design and behavior of Organic search results.

The Choice

If you are to choose between Paid vs. Organic search, then the best advice would be to use the both marketing channel. Businesses would want to have presence in both marketing channels as they will ultimately lead to more revenues. SEO provides a longer and sustainable search engine ranking while Paid listings provide immediate results for a price. In addition, time is an issue in SEO and this is not the case for Paid ads. Incorporating the pros and cons for both marketing channel leads will lead to better results. It is also worthy to consider that SEO and Paid search complement each other. Ranking factors for Organic search also affects Paid Search Rankings. A Google Study below sites relevant statistics about paid and organic search. This will help you decide on why Paid and Organic will go well together.

Case Study from Google

google study on paid and organic search

Based on this Google study, paid search ads with an organic search result for one website only appears 19% on an average. In addition, only 9% of the time a paid search ad shows with an organic ad as the top rank. One important behavior is that when both paid ads and organic search appears on the SERPs registers higher Click Through Rate than only having one of each. This search engine behavior also help organic search ranking on the top position. It will highlight how credible the website is to the user. Another important concept to consider is that Google Search results showed that 50% of ad clicks did not replace the clicks on the first organic search listing when the ads didn’t appear. The study also found out that 82% of ad clicks are increasing when they are associated with organic result is ranked between 2 and 4, and 96% of clicks are incremental when the brand’s organic result was 5 or below.

This study shows the benefit of having a well-executed plan to optimize both Organic and Paid search listings. You will be hitting two birds with one stone is what you will achieve when optimizing both for Organic and Paid search. Most of the website quality improvement required for paid search can be integrated in your SEO Plan.

Final Words

Finally, if you are looking to acquire the services needed for Paid vs. Organic Search then let eComtuning.com help you with these. We provide the one of the best Search Engine Optimization services plus our Paid Search optimizations are also at par with the best in the business. Let us know of your business goals and we will give you the best path to reach them. We also offer a free and Complete SEO Audit for your website. Give us a call today.

  • 10/06/2017

How To Solve The Biggest Problems With your e-Commerce site

Let’s find out what is the difference between on page and off page SEO.

eCommerce sites changed the way people settle on their buying choices. Before purchasing online or in a shopping mall, people search the internet to look for a wise find. Customer’s decision to buy is gauged by pricing and product reviews.

As an online business owner, by now you are done planning your marketing strategy. You should be on the executing stage. Today, one must plan for the upcoming Black Friday and Cyber Monday then for Christmas and New Year. Not only that you prepare your products, also maximize your SEO efforts during these times. Don’t be left behind

Don’t get left behind, it’s not too early or too late to prepare and execute. In an interview with Cyrus Shepard by thirty bees, we got some insights that you may use for your eCommerce site.

 

How much time does a new eCommerce site should focus on on page and off page SEO?

On Page SEO

This is the process of optimizing your website to rank and earn traffic.

Off Page SEO

This is the process to improve the position of a website in SERP.

Your first priority is On Page so the search engine can understand your content, then proceed to Off Page SEO. Cyrus thinks that about 80% of effort should go to on page and Off Page SEO. He said that one should fix their engagement, site architecture and other SEO problems before thinking about external marketing.

If you are a small eCommerce site owner, how will you rank against bigger players?

Cyrus gave tips on how merchants can compete with Amazon or eBay. Here they are:

  • Product videos – Create a presentation video. Have a person show how to use the product and product description to increase engagement and sales.
  • Text descriptions –  Do not write the product description for the sake of describing it. Instead, write in a way that you are talking to your target audience, and focusing on their pain points.
  • Photography – Invest in high definition photos. If budget permitted, have a professional photographer take pictures of your products. Don’t use so much stock photos. Have your photos enticing to your customers’ eyes.
  • Reviews – Let your customers become your brand ambassadors. Offer a discount or an added value when they give a product review.

Adding to these four tips by Cyrus is you must have an excellent customer service. Use being a small player to your advantage. Give exemplary customer service. Talk to people on social media, phone, email and send out thank you cards. Make sure your customers will feel special. Set up chat support.  Give personalized service. Provide help to customers in whatever they need. Have fast resolution to their concerns so they can feel valued.

Does an e-commerce site need a blog?

For Cyrus, it is a complete waste of time to create a blog for your eCommerce site with the least effort. Though there is an exemption if you create content that is of value and worthy of sharing, by all means, write a blog.

This has been a debate ever since.  Blogs drive traffic to your website so it is good to have this section for SEO purposes. Some store owners start a blog and do not maintain it. Others don’t start at all. Why would you create a blog when your focus should be on creating sales?

If you think a catchy headline, product description, and high-quality pictures are the only way to get that sale, consider making a blog.

Here are some reasons why:

  • It helps your site rank in search engines

Blogging sends a signal to search engines that your website is up to date. Google will reward you with good rankings if you are consistent on creating contents.

  • It makes you an authority on your niche.

As Cyrus said, don’t blog if you will only exert minimal effort. When creating a blog, make sure that it offers a solution to a problem. Let us say you are selling beauty products, write about how to choose the right makeup for your skin tone. Always address the problem then offer a solution.

  • It will create an online community.

When your blog is something that is of value to your customers, they will take part in the comments section. First, it will be a casual conversation that will turn to a loyal following for your website.

Does site speed matters for an e-commerce site’s SEO strategy?

Cyrus emphasized that site speed is always on your top priority to work on. Poor shopping cart software, plugins and the likes can slow down your eCommerce site. Though it is not a ranking factor for him, it is a consideration. With all the websites he worked on there is a connection between conversions and site speed.

Adding to Cyrus’ point, site speed is for your customers. It is not for your website alone, it is also for your customers’ experience. We cannot deny the fact that search engines love fast loading websites. Search engine’s goals are to serve their users well so they will come back when the need to search arise again.

Suggestions on link building strategy for a new e-commerce site.

For Cyrus, the owner should start addressing goals that are easy to achieve. First things to focus on are industry directories, trade shows, sponsorship, trade organizations and local listing distribution. For him, using Moz Local will have your headquarters distributed. It all boils down to PR. This is where most online stores fail.

Link building plays an important role in SEO. Safe to say that about 50% is their contribution to your SEO’s success. For an eCommerce site, this factor is very hard to control. It needs patience, hard work, and proper strategy.

Cyrus’ opinion on using Google AMP for e-commerce sites

He said that for now,  e-commerce sites don’t get extra visibility for using AMP. Speed is its primary benefit, and you can do it in other easy ways. Since Google is pulling more AMP pages into its mouth, online store owners must keep their eyes on it.

What do you need to know about AMP?

AMP stands for  Accelerated Mobile Pages. It is a project backed by Google. This is the counterpart to Facebook’s Instant Articles. Google will be using AMP to provide content on a mobile phone without you clicking through to a website to view the content.

AMP will help you improve your site speed while using mobile browsers. It is a user experience that will get you on top of the ranks. For your site to take full advantage of AMP, you have to make certain adjustments and then work on its limitations.

Does social media have an impact on a site’s rankings?

Cyrus’ answer to this is  “yes, but it’s complicated.” Use all the channels that you can to maximize traffic to your site. There is no need to go overboard with your social media spending. Be Smart.

Matt Cutts, the previous leader of Google’s web spam group, cleared this issue on this video.

 

Social media is changing and evolving very fast but it has an effect on SEO. It is worthy to learn how to use it in a strategic way. If done right, they will help you grow your brand and revenue for any websites.

Social media presence is important for every e-commerce sites. With the growth of Instagram, Snapchat, and Facebook, social media is a platform which cannot be ignored.

Are you for using JSON + LD in an SEO strategy? Would you recommend it?

Before we discuss Cyrus’ answer, let us define the meaning of these terms.

JSON stands for  JavaScript Object Notation. It is an alternative to XML. While LD stands for Linked Data.

JSON-LD is an embed code standard that is SEO friendly. It works with all kinds of media content on your website. With this code, your videos, images, and music will have a chance to get better index.

For Cyrus, he marks up everything. If there is a time constraint, he will use the easiest way to search for his product on Google. Then check on competitors that have won for the SERP. After comparing, you have to be sure you have the same type of markup.

In Conclusion:

After building your e-commerce website, there is another task that you have to focus on. It is in using your e-commerce website generate sales and revenues. This is tougher than creating a website. What makes it more difficult to do is the fact that thousands of e-commerce sites are launched every day. This is a very competitive industry. One must know how to convert your potential customers.

With the help of these strategies, SEO is one way to reach your goal if done right.

 

  • 09/27/2017

DIY SEO Audit: Here are the Resources you need

An SEO Audit is a documented process of evaluating how Search Engine Friendly is one website. With over 200 Search engine ranking signals to consider, making a comprehensive SEO Audit can be a difficult task. In addition, SEO audits require a list of detailed information to create the best analysis. In this article, you will learn about the information needed to create the best possible search engine optimization audit for your website. But first, let us talk about the 3 things to expect from an SEO audit.

  1. A comprehensive report on the current state of the website. This includes a detailed list of the website information like Domain Information, Content, Social Media, and backlink profile. This should be presented with a gauge at what is working and those that needs improvements.
  2. List of action items for each website element that needs optimization. Each action item should come with description and a time frame for it to be handled.
  3. Out of the box internet marketing strategy. SEO audits should also contain non-SEO related strategies to maximize the growth of any website. A clear example is optimizing a website for social media sharing and exposure.

Now that you have this under your belt, it is time to get to the meaty stuff. Here is the list of website information to check in order to create the best SEO Audit based on this checklist:

Domain Factors

Domain Age

Knowing the domain age will let you know how old the domain is. This information is critical as its history will tell you how useful or how “dirty” the domain is. Here are the steps to follow to check a prospected domain:

  1. Go to godaddy.com/whois
  2. Type in the domain.
  3. Look up the age of the domain

Keyword in Top-level Domain

It has been a long debate with regards to the keyword being present in top-level domain as being a strong ranking signal with Google. It is still worth the shot to have this attribute checked when choosing your domain as it might give you an additional boost in terms of click-through rates from SERPs.

Keyword as the First Word in the Domain

A keyword appearing as the first word of the domain is simple to check. Just note if your main keyword appears on the first word of the domain you are selecting.

Registration Length of Domain

The relation between registration length of a domain and its value is simply stated as “ Valuable Domains are registered for long periods”. A simple way to check registration length is through godaddy.com/whois and place the domain to check.

Keyword in Subdomain

Keywords present in subdomain are often used to present topics on the website. It would be wise to check for availability of existing subdomains for the website.

Domain History

This information is vital before purchasing a domain. It is of utmost importance to know the history of the domain. Information like link profile, usage, and ownership will tell you if the domain is credible enough to be bought. Tools like Whibse.com, HosterStats.com, and several link checking tools like Ahrefs, Majestic, and SEMrush will help you get the right information on the domain’s history.

Exact Match Domain

Since a Google update in 2012, exact match domains are given less priority in the search results if the overall website is providing little to no value to its users. On the other hand, if the domain to be purchased has exact match but provides great value to users, there might be a little boost from search engines.

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Penalized Websites One of the best reasons that a website is not ranking as it should even if it is optimized to its full potential is that the website is already penalized before. It’s a must to have the domain check through tools like Moz and SemRush. Moz will provide your the domain attribute as swell as the spam score the website. SemRush will provide you the traffic history and note of any notable drop on the traffic to determine a Search Engine penalty. DIY-SEOAUDIT-WEB

On-Page Website Factors

Website Elements

Evaluating and Optimizing Website elements would require you to use special tools called crawlers like Screaming Frog. This tool will scrape all on-page elements on any website and present to you the information in a form a table. There are multiple ways on how to use this tools and the information they provide you. For this tutorial, here are the basic and advanced configurations for the Screaming Frog Crawler:

Step 1. Run the Screaming Frog Application

Step 2. Make sure to set it as a “Spider” to fully crawl all website resources. Options available at Mode>>Spider

Step 3: Configure Crawler as presented below. Options are available at Configuration>>Spider

Step 4. Enter Domain and Run the Application

Basic Configuration

screaming frog basic settings

 

Advance Configuration

screaming frog advanced settings

 

After finishing the crawl, download the “internal” and “external” tabs to be used in your future analysis. For internal or on-page website data, make sure that all important fields are being filled up to have a well optimized on-page website. Check the following information with the crawl data you have compiled:

  1. Keyword in the title tag
  2. Title tag starts with keyword
  3. Description tag has the main keyword
  4. Keyword appears in the H1 tag
  5. Keyword is most frequently used phrase in the document (do not abuse this concept)

In addition, you can also check for this on-page resources and their attributes.

  1. Canonical URLs (Use to avoid duplicates brought by multiple versions of the website)
  2. Image Alt-text (Text descriptions of images in your website)

Content Length

Identification of Thin Content

Keyword for this information is Word Count. Although it’s not a precise science when identifying thin content on the website, it is a good start to filter pages. Word Count is available through the Screaming Frog Crawler. Use the Filter>>HTML and arrange the list of pages based on word count. In simple analogy, more word means more value. This is what this information provides. Higher word count pages often deliver more value to the website. It would best to optimized this pages to their full potential by adding elements like Page Titles, Descriptions, Schema, etc. In addition, evaluating thin content on pages will provide you a list of pages that needs additional text, image, or multimedia content. It would be a best practice to use all available website resources to improve the quality of the page and not focus only on textual content.

Technical SEO Elements

Mobile Friendliness

With nearly 60% of all online traffic are now coming from Mobile devices, it is a must to have a website that is both compliant with mobile optimization but also user-friendly for mobile users. Google and Bing offers their own mobile-friendliness tool that provides insights on optimizations that are needed by the website to be compliant. In this optimization, it would be best to have your website development team on board for this process. Always start with your targeted landing pages for the mobile optimizations.

Page Load Speeds

Based on a study, users often abandon the website when it does not load within 3 seconds. Having a fast website are also favored by search engines through a small ranking boost. Building a fast loading website also contributes to better bounce rates and conversion rates. You can check your page load speeds through Google PageSpeed Insight tool. This tool checks both mobile and desktop page speeds for the landing page. This tool only checks pages one by one so it would be wise to have your priorities lined up when optimizing page load speeds. With the recent update on mobile optimizations, AMP or Accelerated Mobile Pages comes as a new guideline to follow. This allows Search Engines like Google to present search results friendly to mobile users as well. If your website is AMP-ready then search results will be richer in terms of presentation with the perspective of mobile users. Here is a link about what AMP is and a website checker as well.

Search Engine Tracker Code Requirements

One of the first thing to do when doing your audit is to check for Search Engine tracker code on the website. It’s a must to have the codes embedded in all your pages to have the proper tracking and proper collection of data for analysis. To do this, have your website team register your website on top search engines like Google and Bing and retrieve the code to be embedded on the pages on your website.

Robots.txt and Htaccess

These website resources are essential to how your website interacts with Search Engine Bots (Crawlers). Indexation and security are the concepts influenced by this files. Robots.txt file sets rules for search engine crawlers what to crawl and what not to. Make sure to consult your website developers when optimizing this file. Htaccess is used to provide rules for website browsers on how to interact with the websites. Redirections are the most common actions done this file. Again, consulting your website developers is key to have the best possible implementation.

Summary of Resources needed

To have a clear view of the many resources needed to create the best SEO Audit for any website, please refer to the list below:

  1. Screaming Frog Crawler Tool (Free and Paid Subscription)
  2. SemRush (Free and Paid Subscription)
  3. Moz Tool (Free and Paid Subscription)
  4. Google and Bing Mobile Friendly Test Tool (Free)
  5. Google PageSpeed Insights (Free)

If you feel that this is too much to handle for now, let Ecomtuning handle your SEO Audit for Free. Yes it is for free! Click the link now and get to know more about your website and the optimizations in needs and beat your competitors.

  • 09/14/2017

eCommerce Link Building: Do’s, Dont’s, and Best Practice

eCommerce websites are often faced with high level competition that make use of strategies that you simply cannot outlast. But what these websites should look for is the opportunities underlying in each of your competitors. You can start with digital channels that are not properly utilized by your competitors. It is also beneficial to do the proper research and get the right people to do the analysis for you. It is always good to have more heads to make the best business decisions for your business. Continue reading

  • 08/24/2017

99 Things About SEO I’ve learned from Rand Fishkin

A few weeks ago the CEO of Moz, Sarah Bird, announced that Moz’ founder Rand Fishkin would step away from operations at Moz and take on the role of a moz associate.

For me, this statement reminded me of my first touch point with what was going to be one of the main pillars of my online agency and what lead to create ecomtuning. (skip the italic part and save 20 seconds)

Continue reading

  • 08/20/2017

In-House SEO vs SEO Agency: Who’s better for eCommerce Websites

When choosing to run your Organic Digital campaign through an in-house SEO service or in the hands of SEO Agency, it is all about returns at the end of the day. But underlying concepts and reasons that may affect the decision of your choice is what we should talk about. SEO Services are often related to generate organic traffic and revenue for any website. With the competition and expansion of digital channels, SEO now affects almost all facets of your digital marketing campaign. Continue reading

  • 08/11/2017

Structured Data: What is it and the Benefits for eCommerce Websites

eCommerce websites are notorious for having thousands or even millions of pages. For Search engines like Google, collecting all the information on the page is critical but the most important elements are those that affect search rankings. Website content is probably the best SEO Section every eCommerce marketing professional should focus on. Aside from giving value to your customers, website content is what you present to search engines as your website identity. To have a clear idea as to what are the most important page elements to optimize, Here is a list from Brian Dean of Backlinko of the content elements that needs optimization:

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  • 07/26/2017

eCommerce Content: What to write and what not to

We all know that “Content is still King” in the digital marketing world even more for eCommerce website where competition is high. When your website does not have the best possible content on it, traffic and revenue will surely flow less as compared to your competitors. In addition to having excellent eCommerce Content, your content needs to be marketed through multiple channels to be more effective. Here are some numbers to consider when indulging your online business to the magic of a sound content strategy and marketing:

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  • 07/07/2017

How to Build an Empire with SEO and PR Services

Have you been giving so much effort in dealing with SEO for your own company? You noticed that no matter how much work you put, your website is not ranking well in search engines. The optimization took all your time that made you missed on other important aspects. If you find yourself in this position, then it is high time to find help. You heard it right! Time for you to hire the best SEO outsourcing services. It is an agency or a person that will help your business have an online presence and give you organic sales. Making a choice to get the right agency is the crucial part to have success in this field. In this article, you will find the list of reliable SEO firms and agencies.

There is one more strategy that you can use to build brand awareness and that is SEO PR services.

Continue reading

  • 07/04/2017

Expanding eCommerce Channels: SEO for Videos and Multimedia

Videos are often treated as value added content to any page.  This is backed by statistics that when people search through Search Engines they only turn to videos 5% at a time. Most marketers forget that Search Engines are not the only channels where videos and multimedia can be used to promote products and services. One of the more popular channels for videos is YouTube. Powered by Google, YouTube on its own is a powerful search engines for videos. There are about 30 million visitors on YouTube alone per day. These searches are mostly connected to terms that are also used as generic terms on Google itself. This tells us that searches done on both Google and Video Websites like YouTube are relatively the same. SEO for Videos should be one of the priority of any business. Continue reading

  • 06/28/2017
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