Monthly Archives: October 2017

Facebook Marketing 2017: How to make it work for Small Businesses

Facebook has become a global force in the Marketing space locally and internationally. Based on this Small Market Analysis, it is clearly seen that Facebook has been on the rise in a big way. In 2017, Facebook has overtaken Linkedin as the top Small Business Marketing platform. Included in this study is the review on the type of customers that drive the increase in Facebook use. It would be easy to assume that B2C companies would be the main drivers for the rise of Facebook marketing. On the contrary, B2B companies are the once that look to social media platforms like Facebook and Linkedin to improve their online marketing. Continue reading

  • 10/31/2017

Paid vs. Organic – Tips to Succeed for Both

Creating the best digital marketing strategy for any business is based on the collaborations made on the different channels available. Speaking of digital marketing channels, Organic and Paid channels are the most popular. These two alone constitute to an average of 70% of all digital marketing related revenue. Based on a study, Organic search attributes to 95% while 5% is given to Paid search for all search engine related clicks. This is a huge statistic to consider but while Search Engines is a huge source of related traffic. Affiliate websites where paid listings are being placed as well also presents a huge targeted source of traffic. This is one of the many unique features that Paid listings brings that is not available for Organic Search. Continue reading

  • 10/06/2017

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