How to Build an Empire with SEO and PR Services

Have you been giving so much effort in dealing with SEO for your own company? You noticed that no matter how much work you put, your website is not ranking well in search engines. The optimization took all your time that made you missed on other important aspects. If you find yourself in this position, then it is high time to find help. You heard it right! Time for you to hire the best SEO outsourcing services. It is an agency or a person that will help your business have an online presence and give you organic sales. Making a choice to get the right agency is the crucial part to have success in this field. In this article, you will find the list of reliable SEO firms and agencies.

There is one more strategy that you can use to build brand awareness and that is SEO PR services.

What is SEO PR Services?

SEO PR Services is the use of genuine and ethical dialogue-driven PR strategies to improve a brand’s organic search engine rankings.

In public relations, constructing an image is the basis for accomplishment. A good PR firm will know how to do this kind of branding. But even the best firm will need help building an online presence. That is the role of SEO.

What is the difference between SEO PR and SEO?

There appears to be a lot of confusion about SEO PR these days. A lot of people think that its sole job is improve the client’s search engine optimization and help get traffic to their website. Assuming, SEO and SEO PR work well together to a certain extent, yet they’re not an equal factor. What’s more, to think so is to underestimate the information that PR can make to your system.

  • SEO is a specialized method for people to discover you in an internet search. On the off chance that you appear on the primary page, your SEO method works and these people go to your site. Its motivation is to expand the positioning of a site in the SERPs utilizes inbound connections and positioning of the pages/spaces that supply the connections.
  • SEO PR will help you about online reputation. Its purpose is to manage the reputation of the company, they try to control their specific target market. PR is more on the message used and the reputation than backlinks and algorithm.

Basically, SEO is technical and SEO PR is organization reputation. While there is a connection between the two, it’s important to understand that they are two recognizable systems which have diverse aptitude sets and  uncommon advantages. If you don’t understand the difference between these tools, you can never use it to your advantage.

How does SEO PR Services work?

Since the announcement of Google about the new update to Penguin, more websites that use old SEO tactics are likely to incur penalties and go through drastic drop in rankings. The fact is, the latest Google updates put more considerations for PR over the traditional SEO approach. No more illegal backlinks that will cause your website to get a penalty. But we need back links and so this is where the PR comes to work.

  • It will build relationships between you and influencers, bloggers and big publications.

Establish relationships with key influencers on those social networks. One must define, evaluate, and reach out to social influencers. This partnership can secure future relationships and increase social awareness for your business. The guard you’re targeting are different instead of magazines, you’ll be reaching out to blogs and other niche sites that fit your business. SEO and PR should partner in reaching out to influencers to lift up one’s online presence.

  • It will point your content to reliable online platforms.

Being acknowledged by another credible website will help you get that first-page ranking. Instead of newspaper publications, you’ll be reaching out to news sites or any authority website that would want to put out your story.

  • Aside from endorsing your content, SEO-PR will help increase traffic to your website.


The eventual goal is to drive traffic to your website by getting cited and linked to high authority websites. You have to learn how to make connections on the Internet with people that may help you. It is possible to ride along on famous bloggers who attract an audience in the same niche as yours to boost your SERPs.

Making sure that your website is an authority figure on its niche is one strategy that you should often use. Being acknowledged by another credible website will help you get that first-page ranking.  Extraordinary PR interfaces with individuals on a passionate level, which can be difficult to get a handle on by the logical personality of an optimization alone.

Is it the new SEO?

Aside from “Is SEO dead?”, this is the second popular question. It has been a debate if PR will end because of SEO and vice versa. You should look at these two in a different manner. They can co-exist and vital for each other. Despite everything, it is a long way to go that they should evolve around each other.


Can SEO and PR work together?

The answer is YES! These two are forces to reckon with if done right. In the early days, they are two different things offering different marketing strategies. Now, SEO and PR can work together within a new unified and expanded digital outlook.

  • Search engine’s goal has always been to provide the seeker with a list of websites that best answer their questions. The old algorithm would look for simple signs such as some mentions of a certain word and a lot of links from external sites. Mishandling of the search engine’s algorithm shoot up to such as keyword stuffing or buying links from pages provided a way for websites to beat the system. The result? The user got a website and was not able to find what they are looking for. And so Google had to change its algorithm to avoid frustrated users switching to its competition. At the point when the two works together, they will reach a similar goal.
  • If the content on your site satisfies the needs of the visitor, working your way up the search rankings will follow. Google’s renewed policies have pushed websites to answer users’ queries, against optimizing for a search engine. If the content on your site fills the needs of the visitor, your way up the search rankings will come after. Knowing what works and gets the most response is more productive than dedicating hours of your day making a blog post that no one will read. SEO will handle the keywords, to check what worked before. Then PR will handle the distribution.
  • It also looks for a website to have links from trustworthy experts. Google prefers to have a small number of links coming from authoritative media channel or blogs, rather than a bigger number of links from mediocre sites. The capacity to build strong relationships with the online websites is very vital to link building. While SEO handles the links, SEO PR manages and maintain the relationship between you and clients.

The execution of all these strategies are up on the shoulder of an SEO-PR Professional and SEO Expert. That is why it is very crucial that they work together to get a massive result.

Wrap Up

Now that you have an idea what is SEO PR and how you can use it to your advantage, execute now. For effective SEO one must have a strong understanding of what message you want to send across. You must be aware of your competitors’ messages, algorithms, and the never ending web trends. Some SEO people are good at one thing and most PR people are good on the other. It should be a joint effort to reach your goal. Most techies are good at one side of the fence, and most PR types are good on the other. It should be a collaborative effort from both parties to experience greatest benefits. One fact that we cannot deny is both SEO and PR work unimaginably well together. Furthermore, the true goal of both is by and large the same.

If you decide to outsource SEO and SEO Pr or both; be sure to look for a reliable outsourcing partner like Ecom Tuning. It has a good track record of satisfied clients and a dedicated reliable team. Take advantage of the free 20-minute call with our founder to find out more about four-step approach to SEO. The result of your conversation will give you the opportunities to know the gap between you and your online competition. See more of the information on our Contact Page. What are you waiting for? Act Now!


  • 07/04/2017

About the Author

Gracielle Alexandra is an experienced project manager and digital marketing expert who loves to travel and adores the beach.


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