With PrestaShop, you will get a reliable Online Shopping Cart platform absolutely free. This software is offered for free as a result of the partnerships made with industry leaders like Google, Ebay, Paypal, and more. This partnership has brought a steady and trusted platform that everybody can use for their online business needs.
Just like any other Online shopping platform, digital marketing will always be an integral part for a business to succeed in using PrestaShop. Digital Marketing involves efforts in Search Engine optimization, Social Media Marketing, Paid-Per-click advertisements, Affiliates, and more. For long term success, focusing on Search engine optimization (SEO) is the best method to follow. Here are SEO best practices that you can implement on your PrestaShop website and the steps to do these:
SEO for PrestaShop Websites
#1 SEO-Friendly URLs
As one of the fundamentals SEO tasks, optimizing URLs is one of the first thing to do. PrestaShop has a built-in feature that allows you to optimize page URLs fast and easy. To do this, you will need to choose the page you want to optimize through your PrestaShop CMS (Content Management System). The page is known as “SEO and URLS” and it will something like this:
Click on the page you want to optimize. You will be sent to the page titled as “Meta Tags”.
Input your new and optimized URL on the “Rewritten URL” section of the page.
Note: Make sure that your website hosting or server supports URL Rewriting. Ask for expert help if you do not know how to do this.
#2 Optimize Titles and Descriptions
In addition to Optimizing URLs, PrestaShop also provides an option where you can customize page title and description. Optimization for title and descriptions are critical because the content on these elements will be shown on Search Engines results page. As a best practice, titles and description should make use of the main keywords associated with the page. This makes it easier for Search Engines to understand the relevance of the page with the keywords that you are targeting.
To do this optimization, go to the same page of the URL optimization where you can locate the fields for Titles and Description. Refer to the image below for its location.
#3 Content Optimizations
Content is one of the most important ranking signals by far. It connects what your page is all about and compare it with other similar pages on the internet. The best content often relates to better Search Engine rankings. In PrestaShop, there are two types of pages where you can maximize page content. These pages can be categorized into two types: Dynamic and Static Pages.
Dynamic Pages are pages that are created with a specific set of options. Product and category pages are known as dynamic pages on PrestaShop. Contents have placeholders such as short and long descriptions. Visit this page to get the full tutorial in optimizing product content.
Static pages are known as standalone pages. These are highly valuable especially when you want to target a specific set of keywords or provide extra value content outside of your products or categories. Static pages are also used for Paid-ads, landing pages and press releases. PrestaShop offers a separate set of options for you to create Static pages. For the complete guide, click the link for their FAQ page.
When it comes to optimizing PrestaShop Ecommerce websites for Search Engines, it’s all about the best practices and never been violated guidelines presented by Google and Bing. Analysis of relative data would also be beneficial because it will provide insights to what is working and what is not for SEO. Hiring a reliable SEO service provider is one of the best things to do. This will hasten your path towards an efficient growth of your business in the online space.
We at Ecommerce Tuning provide SEO services to any types of online business. Give us a call to know more about our different offers. Let us help you grow your business today.