Category Archives for "ranking factors e-commerce"

How To Solve The Biggest Problems With your e-Commerce site

Let’s find out what is the difference between on page and off page SEO.

eCommerce sites changed the way people settle on their buying choices. Before purchasing online or in a shopping mall, people search the internet to look for a wise find. Customer’s decision to buy is gauged by pricing and product reviews.

As an online business owner, by now you are done planning your marketing strategy. You should be on the executing stage. Today, one must plan for the upcoming Black Friday and Cyber Monday then for Christmas and New Year. Not only that you prepare your products, also maximize your SEO efforts during these times. Don’t be left behind.

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  • 09/27/2017

99 Things About SEO I’ve learned from Rand Fishkin

A few weeks ago the CEO of Moz, Sarah Bird, announced that Moz’ founder Rand Fishkin would step away from operations at Moz and take on the role of a moz associate.

For me, this statement reminded me of my first touch point with what was going to be one of the main pillars of my online agency and what lead to create ecomtuning. (skip the italic part and save 20 seconds)

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  • 08/20/2017

eCommerce Content: What to write and what not to

We all know that “Content is still King” in the digital marketing world even more for eCommerce website where competition is high. When your website does not have the best possible content on it, traffic and revenue will surely flow less as compared to your competitors. In addition to having excellent eCommerce Content, your content needs to be marketed through multiple channels to be more effective. Here are some numbers to consider when indulging your online business to the magic of a sound content strategy and marketing:

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  • 07/07/2017

Improving eCommerce Conversion Rates for Dummies

Online shopping is fast becoming a norm. As a recent study shows, current internet users are now shopping at least once a month. The reason behind this is the ease of doing the purchase and the fact that most online sellers are offering free shipping of their goods. As more and more people are doing their business online, competition between eCommerce websites becomes more heavy. It is said that when you get someone to visit your website through natural online traffic (when people use search engines to find what they need) that you will have 1%-5% chance of converting them into sales. It’s a small percentage but in reality it’s more than you can ask for.

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  • 06/01/2017

What is the Fuzz about Page Speed?

Page speed or as it’s popularly known as “site speed” has been one of the main focus of Search Engines such as Google and Bing. They are obsessed in making websites faster and this has been their mantra since 2010. It is only fitting that it now one of the main ranking factors in Search Engines. Now the dilemma is how to make website faster that targets both the user and search engines as well. In this article, we will talk about optimizing page speeds for websites through different technical concepts and understanding them in the simplest way possible. Continue reading

  • 05/15/2017
seo cheat sheet

Ultimate SEO Cheat Sheet for Ecommerce Websites

Search Engine Optimizations for Ecommerce Websites has been one of the most sought after Digital Marketing Channel by most Marketing Professionals. This is because SEO is known as Free Source of traffic and revenue. Virtually, Customer Acquisition through Search Engine Optimization comes at no extra charge. Focusing on Ecommerce Websites, SEO needs more effort than the usual optimizations stated by major search engines like Google and Bing. The reason behind this rationale is the vast number of competitors in any Ecommerce business. Getting ahead of your competitors requires you to be crafty and technical about the approach that you may have for SEO. As a guide to this, here is a the Ultimate SEO Cheat Sheet for Ecommerce Websites that you can use.

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  • 03/23/2017
what every ecommerce website needs

Every ECommerce Website should have these

Every online business is built on the concept of an Ecommerce Model. Your customers will interact on your website – from product selection to the final checkout are done online. With this in mind, any online business will need to follow and optimize their website for their customer and the experience they will have on using the eCommerce website. Continue reading

  • 03/10/2017

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