Expanding eCommerce Channels: SEO for Videos and Multimedia

Videos are often treated as value added content to any page.  This is backed by statistics that when people search through Search Engines they only turn to videos 5% at a time. Most marketers forget that Search Engines are not the only channels where videos and multimedia can be used to promote products and services. One of the more popular channels for videos is YouTube. Powered by Google, YouTube on its own is a powerful search engines for videos. There are about 30 million visitors on YouTube alone per day. These searches are mostly connected to terms that are also used as generic terms on Google itself. This tells us that searches done on both Google and Video Websites like YouTube are relatively the same. SEO for Videos should be one of the priority of any business. Continue reading

  • 06/28/2017

The Unconventional Guide to SEO Services for Small business

What you do to your website now may not have an impact today but it will have someday. SEO takes time to work. Most small businesses are great in running their business and let the marketing go to drain. Every business owner must grab every chance they get when it comes to marketing especially now that we are entering a very fast phase digitalized world. It is a must to have a website or online presence to grow your small business. It is not enough that you make a website and put it out there. You must consider SEO Strategies and have your website rank high in search engines to level with your competition.

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  • 06/20/2017
rich_snipped

Maximizing Featured Snippets for eCommerce Websites

Featured snippets or “Quick Answers” is what Google presents as an answers to a user’s query. This featured answer appears on the top of Google search results. This rank is popularly know as rank 0. The content is based on the webpage where it is located. There are 3 type of featured snippets; paragraph, bulleted list, and a table. By statistics, Featured Snippets are present in 9.2% in all search results given to users. Maximizing your website with this feature will only contribute to the overall growth of your business.

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  • 06/14/2017

10 Actionable Tips to improve your Local SEO

Local SEO is an emerging field in Digital Marketing. By definition, Local SEO is Search Engine Optimization but targeting specific local audiences or customers. The best example of the power of Local SEO is when your business is operating in a fixed location or  “locality” and you appear as the preferred business to provide the service. If you are looking to improve your Local visibility, then here are 10 action items you can do: Continue reading

  • 06/09/2017

6 Ways to Maximize Facebook Ads for your eCommerce Websites

Ecommerce websites are often in need of just one marketing channel to be successful. SEO is a good way to get your online presence up and at par with competitors. In addition, using Paid-ads like Google Adwords and Facebook Ads will greatly help your business online presence and the effects can be immediate.

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  • 06/02/2017

Improving eCommerce Conversion Rates for Dummies

Online shopping is fast becoming a norm. As a recent study shows, current internet users are now shopping at least once a month. The reason behind this is the ease of doing the purchase and the fact that most online sellers are offering free shipping of their goods. As more and more people are doing their business online, competition between eCommerce websites becomes more heavy. It is said that when you get someone to visit your website through natural online traffic (when people use search engines to find what they need) that you will have 1%-5% chance of converting them into sales. It’s a small percentage but in reality it’s more than you can ask for.

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  • 06/01/2017
LINKBUILDING FOR ECOMMERCE WEBSITES

Linkbuilding for Ecommerce Websites: How to do it right

ECommerce Websites are fairly competing in a saturated business space. This means that the competition is high among online businesses. If you want to be on top of your competition, you will need to increase your online presence through different channels like SEO (Search Engine Optimization and SEM (Search Engine Marketing). As part of any SEO and SEM campaign, increasing your “footprint” on the internet will mean that more people trust your product or brand. The best way to do this is to have a sound Ecommerce Linkbuilding Campaign. Here are some of the strategies that you can implement:

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  • 05/31/2017
relying-adwords

You don’t have a business relying on Adwords alone

 

How do you attract traffic to your e-commerce site?

Chances are that Google Adwords is one of your main channels.

Probably, you have Google Shopping implemented.

(If not, you might want to have someone look into that for you, especially
now that they support remarketing).

But:

There’s always a BUT …

Have a look at your channels (Google Analytics => Aquisition => Channels).

How much do you rely on Google Adwords?

Could you continue your business if your Adwords account had some issues?

Would you be able to pay your bills if no CPC traffic came from Google?

Let me share with you my golden rule for (ecommerce) businesses:

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  • 05/19/2017
Save money in logistics ecomtuning

How To Save Time And Money In Logistics When Running An Online Store

 

What is Logistics?

Wikipedia said that logistics is the management of the flow of things between the point of origin and the point of consumption in order to meet requirements of customers or corporations. What companies do is they plan their transportation path of products they sold and brought into a supply chain or a transport they can use over and over to shipped their goods to them or their customers. It is very important for companies to make use of logistics to manage the location of their products in transport as part of their supply management.

Logistics Cost, though very important, is sometimes the most neglected when planning your online business. This is the process which your product is stored, transported and delivered to your customers. Focusing on your website(E-Commerce Platform); thinking how it can attract more visitors and buyers, online promotion or increasing your online presence are as important as checking on your logistics from time to time.

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  • 05/17/2017

What is the Fuzz about Page Speed?

Page speed or as it’s popularly known as “site speed” has been one of the main focus of Search Engines such as Google and Bing. They are obsessed in making websites faster and this has been their mantra since 2010. It is only fitting that it now one of the main ranking factors in Search Engines. Now the dilemma is how to make website faster that targets both the user and search engines as well. In this article, we will talk about optimizing page speeds for websites through different technical concepts and understanding them in the simplest way possible. Continue reading

  • 05/15/2017

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