All Posts by ecomtuning

Facebook Marketing 2017: How to make it work for Small Businesses

Facebook has become a global force in the Marketing space locally and internationally. Based on this Small Market Analysis, it is clearly seen that Facebook has been on the rise in a big way. In 2017, Facebook has overtaken Linkedin as the top Small Business Marketing platform. Included in this study is the review on the type of customers that drive the increase in Facebook use. It would be easy to assume that B2C companies would be the main drivers for the rise of Facebook marketing. On the contrary, B2B companies are the once that look to social media platforms like Facebook and Linkedin to improve their online marketing. Continue reading

  • 10/31/2017

Paid vs. Organic – Tips to Succeed for Both

Creating the best digital marketing strategy for any business is based on the collaborations made on the different channels available. Speaking of digital marketing channels, Organic and Paid channels are the most popular. These two alone constitute to an average of 70% of all digital marketing related revenue. Based on a study, Organic search attributes to 95% while 5% is given to Paid search for all search engine related clicks. This is a huge statistic to consider but while Search Engines is a huge source of related traffic. Affiliate websites where paid listings are being placed as well also presents a huge targeted source of traffic. This is one of the many unique features that Paid listings brings that is not available for Organic Search. Continue reading

  • 10/06/2017

DIY SEO Audit: Here are the Resources you need

An SEO Audit is a documented process of evaluating how Search Engine Friendly is one website. With over 200 Search engine ranking signals to consider, making a comprehensive SEO Audit can be a difficult task. In addition, SEO audits require a list of detailed information to create the best analysis. In this article, you will learn about the information needed to create the best possible search engine optimization audit for your website. But first, let us talk about the 3 things to expect from an SEO audit.

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  • 09/14/2017

eCommerce Link Building: Do’s, Dont’s, and Best Practice

eCommerce websites are often faced with high level competition that make use of strategies that you simply cannot outlast. But what these websites should look for is the opportunities underlying in each of your competitors. You can start with digital channels that are not properly utilized by your competitors. It is also beneficial to do the proper research and get the right people to do the analysis for you. It is always good to have more heads to make the best business decisions for your business. Continue reading

  • 08/24/2017

In-House SEO vs SEO Agency: Who’s better for eCommerce Websites

When choosing to run your Organic Digital campaign through an in-house SEO service or in the hands of SEO Agency, it is all about returns at the end of the day. But underlying concepts and reasons that may affect the decision of your choice is what we should talk about. SEO Services are often related to generate organic traffic and revenue for any website. With the competition and expansion of digital channels, SEO now affects almost all facets of your digital marketing campaign. Continue reading

  • 08/11/2017

Structured Data: What is it and the Benefits for eCommerce Websites

eCommerce websites are notorious for having thousands or even millions of pages. For Search engines like Google, collecting all the information on the page is critical but the most important elements are those that affect search rankings. Website content is probably the best SEO Section every eCommerce marketing professional should focus on. Aside from giving value to your customers, website content is what you present to search engines as your website identity. To have a clear idea as to what are the most important page elements to optimize, Here is a list from Brian Dean of Backlinko of the content elements that needs optimization:

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  • 07/26/2017

eCommerce Content: What to write and what not to

We all know that “Content is still King” in the digital marketing world even more for eCommerce website where competition is high. When your website does not have the best possible content on it, traffic and revenue will surely flow less as compared to your competitors. In addition to having excellent eCommerce Content, your content needs to be marketed through multiple channels to be more effective. Here are some numbers to consider when indulging your online business to the magic of a sound content strategy and marketing:

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  • 07/07/2017

Expanding eCommerce Channels: SEO for Videos and Multimedia

Videos are often treated as value added content to any page.  This is backed by statistics that when people search through Search Engines they only turn to videos 5% at a time. Most marketers forget that Search Engines are not the only channels where videos and multimedia can be used to promote products and services. One of the more popular channels for videos is YouTube. Powered by Google, YouTube on its own is a powerful search engines for videos. There are about 30 million visitors on YouTube alone per day. These searches are mostly connected to terms that are also used as generic terms on Google itself. This tells us that searches done on both Google and Video Websites like YouTube are relatively the same. SEO for Videos should be one of the priority of any business. Continue reading

  • 06/28/2017
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Maximizing Featured Snippets for eCommerce Websites

Featured snippets or “Quick Answers” is what Google presents as an answers to a user’s query. This featured answer appears on the top of Google search results. This rank is popularly know as rank 0. The content is based on the webpage where it is located. There are 3 type of featured snippets; paragraph, bulleted list, and a table. By statistics, Featured Snippets are present in 9.2% in all search results given to users. Maximizing your website with this feature will only contribute to the overall growth of your business.

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  • 06/14/2017

10 Actionable Tips to improve your Local SEO

Local SEO is an emerging field in Digital Marketing. By definition, Local SEO is Search Engine Optimization but targeting specific local audiences or customers. The best example of the power of Local SEO is when your business is operating in a fixed location or  “locality” and you appear as the preferred business to provide the service. If you are looking to improve your Local visibility, then here are 10 action items you can do: Continue reading

  • 06/09/2017
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