All Posts by ecomgert

How To Solve The Biggest Problems With your e-Commerce site

Let’s find out what is the difference between on page and off page SEO.

eCommerce sites changed the way people settle on their buying choices. Before purchasing online or in a shopping mall, people search the internet to look for a wise find. Customer’s decision to buy is gauged by pricing and product reviews.

As an online business owner, by now you are done planning your marketing strategy. You should be on the executing stage. Today, one must plan for the upcoming Black Friday and Cyber Monday then for Christmas and New Year. Not only that you prepare your products, also maximize your SEO efforts during these times. Don’t be left behind.

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  • 09/27/2017

99 Things About SEO I’ve learned from Rand Fishkin

A few weeks ago the CEO of Moz, Sarah Bird, announced that Moz’ founder Rand Fishkin would step away from operations at Moz and take on the role of a moz associate.

For me, this statement reminded me of my first touch point with what was going to be one of the main pillars of my online agency and what lead to create ecomtuning. (skip the italic part and save 20 seconds)

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  • 08/20/2017
relying-adwords

You don’t have a business relying on Adwords alone

 

How do you attract traffic to your e-commerce site?

Chances are that Google Adwords is one of your main channels.

Probably, you have Google Shopping implemented.

(If not, you might want to have someone look into that for you, especially
now that they support remarketing).

But:

There’s always a BUT …

Have a look at your channels (Google Analytics => Aquisition => Channels).

How much do you rely on Google Adwords?

Could you continue your business if your Adwords account had some issues?

Would you be able to pay your bills if no CPC traffic came from Google?

Let me share with you my golden rule for (ecommerce) businesses:

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  • 05/19/2017
ecommerce needs focus

How to (not) compete with Amazon.

Amazon is quite big, right?

Amazon is huge, right?

Amazon is, like, ehm, the authority out there in e-commerce, right?

Amazon is awesome, right?

Amazon is a winner, right?

Amazon is the best in everything, right?

There is no way a small shop could compete with Amazon, right?

– WRONG!

In this post, you will learn how to approach the whole “Amazon is so big I’m so small” topic the right way.

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  • 04/05/2017
spider ecommerce

How to do SEO for ecommerce in 3 simple steps

Quick question – would you agree if I’d say:

It’s sometimes extremly hard to get ranked with an ecommerce site in Google.

In the early days of my SEO experience, I thought that as well at times when working with clients in getting them more organic buyers from Google and Yahoo (there was no Bing at that time ;-))

But what would you think if I’d tell you the 3 most valuable aspects of a modern, ecommerce SEO focused  strategy that makes sure you can achieve real rankings for your site?

In this post I’ll show you what you (or your SEO / marketing person) can do today to improve your rankings

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  • 03/31/2017

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