Monthly Archives: June 2017

Expanding eCommerce Channels: SEO for Videos and Multimedia

Videos are often treated as value added content to any page.  This is backed by statistics that when people search through Search Engines they only turn to videos 5% at a time. Most marketers forget that Search Engines are not the only channels where videos and multimedia can be used to promote products and services. One of the more popular channels for videos is YouTube. Powered by Google, YouTube on its own is a powerful search engines for videos. There are about 30 million visitors on YouTube alone per day. These searches are mostly connected to terms that are also used as generic terms on Google itself. This tells us that searches done on both Google and Video Websites like YouTube are relatively the same. SEO for Videos should be one of the priority of any business. Continue reading

  • 06/28/2017

The Unconventional Guide to SEO Services for Small business

What you do to your website now may not have an impact today but it will have someday. SEO takes time to work. Most small businesses are great in running their business and let the marketing go to drain. Every business owner must grab every chance they get when it comes to marketing especially now that we are entering a very fast phase digitalized world. It is a must to have a website or online presence to grow your small business. It is not enough that you make a website and put it out there. You must consider SEO Strategies and have your website rank high in search engines to level with your competition.

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  • 06/20/2017
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Maximizing Featured Snippets for eCommerce Websites

Featured snippets or “Quick Answers” is what Google presents as an answers to a user’s query. This featured answer appears on the top of Google search results. This rank is popularly know as rank 0. The content is based on the webpage where it is located. There are 3 type of featured snippets; paragraph, bulleted list, and a table. By statistics, Featured Snippets are present in 9.2% in all search results given to users. Maximizing your website with this feature will only contribute to the overall growth of your business.

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  • 06/14/2017

10 Actionable Tips to improve your Local SEO

Local SEO is an emerging field in Digital Marketing. By definition, Local SEO is Search Engine Optimization but targeting specific local audiences or customers. The best example of the power of Local SEO is when your business is operating in a fixed location or  “locality” and you appear as the preferred business to provide the service. If you are looking to improve your Local visibility, then here are 10 action items you can do: Continue reading

  • 06/09/2017

6 Ways to Maximize Facebook Ads for your eCommerce Websites

Ecommerce websites are often in need of just one marketing channel to be successful. SEO is a good way to get your online presence up and at par with competitors. In addition, using Paid-ads like Google Adwords and Facebook Ads will greatly help your business online presence and the effects can be immediate.

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  • 06/02/2017

Improving eCommerce Conversion Rates for Dummies

Online shopping is fast becoming a norm. As a recent study shows, current internet users are now shopping at least once a month. The reason behind this is the ease of doing the purchase and the fact that most online sellers are offering free shipping of their goods. As more and more people are doing their business online, competition between eCommerce websites becomes more heavy. It is said that when you get someone to visit your website through natural online traffic (when people use search engines to find what they need) that you will have 1%-5% chance of converting them into sales. It’s a small percentage but in reality it’s more than you can ask for.

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  • 06/01/2017

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