Monthly Archives: May 2017

LINKBUILDING FOR ECOMMERCE WEBSITES

Linkbuilding for Ecommerce Websites: How to do it right

ECommerce Websites are fairly competing in a saturated business space. This means that the competition is high among online businesses. If you want to be on top of your competition, you will need to increase your online presence through different channels like SEO (Search Engine Optimization and SEM (Search Engine Marketing). As part of any SEO and SEM campaign, increasing your “footprint” on the internet will mean that more people trust your product or brand. The best way to do this is to have a sound Ecommerce Linkbuilding Campaign. Here are some of the strategies that you can implement:

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  • 05/31/2017
relying-adwords

You don’t have a business relying on Adwords alone

 

How do you attract traffic to your e-commerce site?

Chances are that Google Adwords is one of your main channels.

Probably, you have Google Shopping implemented.

(If not, you might want to have someone look into that for you, especially
now that they support remarketing).

But:

There’s always a BUT …

Have a look at your channels (Google Analytics => Aquisition => Channels).

How much do you rely on Google Adwords?

Could you continue your business if your Adwords account had some issues?

Would you be able to pay your bills if no CPC traffic came from Google?

Let me share with you my golden rule for (ecommerce) businesses:

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  • 05/19/2017
Save money in logistics ecomtuning

How To Save Time And Money In Logistics When Running An Online Store

 

What is Logistics?

Wikipedia said that logistics is the management of the flow of things between the point of origin and the point of consumption in order to meet requirements of customers or corporations. What companies do is they plan their transportation path of products they sold and brought into a supply chain or a transport they can use over and over to shipped their goods to them or their customers. It is very important for companies to make use of logistics to manage the location of their products in transport as part of their supply management.

Logistics Cost, though very important, is sometimes the most neglected when planning your online business. This is the process which your product is stored, transported and delivered to your customers. Focusing on your website(E-Commerce Platform); thinking how it can attract more visitors and buyers, online promotion or increasing your online presence are as important as checking on your logistics from time to time.

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  • 05/17/2017

What is the Fuzz about Page Speed?

Page speed or as it’s popularly known as “site speed” has been one of the main focus of Search Engines such as Google and Bing. They are obsessed in making websites faster and this has been their mantra since 2010. It is only fitting that it now one of the main ranking factors in Search Engines. Now the dilemma is how to make website faster that targets both the user and search engines as well. In this article, we will talk about optimizing page speeds for websites through different technical concepts and understanding them in the simplest way possible. Continue reading

  • 05/15/2017
fraud-prevention

Online Fraud Protection For Sellers; What Can They Do To Prevent Fraud In Their Stores?

 

Online fraud protection is what every merchant should know when embarking on a business online. Many instances of fraudulent activities are done overseas and your local authorities have no legal control over them. It is a big problem trying to recover money, products sold or stolen data.

Here are steps that you can do for online fraud protection:

Seller Protection Program

PayPal, one of the world’s largest Internet payment companies, knows that online fraud is a challenge for merchants to fight. Their Seller Protection program gives sellers online fraud protection.

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  • 05/11/2017

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